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Capital Alliance Recently Upgraded to A+ Rating by the BBB

We here at CAG headquarters are pleased to announce that Capital Alliance Group was recently upgraded to an A+ rating with the Better Business Bureau!

This is very exciting for us because for a period of time we felt that the BBB rating we previously had been assigned had grossly misrepresented the way we do business here at Capital Alliance. But having an A+ is definitely fully justified and completely indicative of the kind of company we are, so needless to say we are quite pleased with this adjustment.


Capital Alliance Group BBB A+ Screenshot, caption reads: "Capital Alliance Group is rated A+ by the Better Business Bureau"
Capital Alliance Group is rated A+ by the Better Business Bureau

Since the BBB is mostly concerned with business complaints, our rating largely reflects how we handle them. Every business will have their fair share of complaints and Capital Alliance is no different; the only difference being in how different businesses handle their respective complaints. In fact, according to the BBB (who can certainly be considered experts on business complaints considering their lengthy history dealing with such things) our volume of complaints is commensurate with a business of our size.

We respond to each and every complaint that is brought to our attention by the BBB. And we do it in a timely manner. We work to resolve complaints to the best of our ability, and to the satisfaction of the complainant. These factors go far in being awarded a high BBB rating.

Another factor that benefited our BBB rating was the length of time that Capital Alliance has been in business. The longevity that we have demonstrated in our industry attests to the fact that we are a dependable company that has a major interest in being in business far into the future. This is an important factor meant to confirm in the public eye that our business is not a “fly-by-night” operation or a “here today, gone tomorrow” kind of company whose concern is primarily centered around taking advantage of as many customers as possible for as long a length of time as they can, however short that may probably be.

Now that we have an A+ rating, we will work towards being accredited by the Better Business Bureau. Note that you do not have to be accredited by the BBB to be rated an A+ business. Or to be an F rated business. Accreditation or not, the BBB will rate you anyway.

Getting accredited by the BBB is the ultimate seal of approval for a business. We want to show our prospective clients that we are an honest company with only the best intentions and that the financial services we offer are completely legitimate. As our mission involves helping as many small businesses acquire working capital funding as we possibly can, the BBB accreditation will help us achieve this goal by providing those interested in our company the peace of mind that when they do business with us, they are doing business with a great company. Even though there is a fee that accompanies BBB accreditation, the benefits of what you gain in regards to trust in the eyes of your customers is invaluable. Just like the BBB’s slogan advises, “Start With Trust®”



Capital Alliance Group BBB LinkedIn page screen shot with Start With Trust Slogan., caption: "A LinkedIn page for a BBB affiliate displaying the “Start With Trust®” slogan"
A LinkedIn page for a BBB affiliate displaying the “Start With Trust®” slogan

While the idea of an accreditation fee may have some businesses cringing after the BBB scandal that exposed the Los Angeles BBB affiliate giving A ratings to non-existent businesses for a nominal price, the BBB has vowed to have cleaned up the problems and kept a watchful eye on its affiliates ever since. Other than for the support of the BBB services for the public, the majority of the accreditation fee is actually supposed to pay for the costs associated with the review that the BBB undertakes to accredit a business, as well as the monitoring of that business for future compliance.


Accreditation is pretty straight forward and involves committing to upholding the standards that the BBB has lain out as what defines what a trustworthy business is and does. These standards involve eight areas in which a business can “do the right thing” so to speak, when it involves how they treat customers:

  1. Build Trust: Establish and maintain a positive track record in the marketplace.
  2. Advertise Honestly: Adhere to established standards of advertising and selling.
  3. Tell the Truth: Honestly represent products and services, including clear and adequate disclosures of all material terms.
  4. Be Transparent: Openly identify the nature, location, and ownership of the business, and clearly disclose all policies, guarantees and procedures that bear on a customer’s decision to buy.
  5. Honor Promises: Abide by all written agreements and verbal representations.
  6. Be Responsive: Address marketplace disputes quickly, professionally, and in
    good faith.
  7. Safeguard Privacy: Protect any data collected against mishandling and fraud, collect personal information only as needed, and respect the preferences of customers regarding the use of their information.
  8. Embody Integrity: Approach all business dealings, marketplace transactions and
    commitments with integrity.


Capital Alliance Group A+ BBB Rating Badge, caption reads: "Embrace these BBB business standards and you too will be well on your way to enjoying an A+ rating "
Embrace these BBB business standards and you too will be well on your way to enjoying an A+ rating

These standards should be simple for ANY business with an interest in building a long-lasting going concern. Structuring your business by prioritizing trust with your customer base and promoting honesty and transparency in your business practices will insure your business’s longevity and success.

Stay tuned for a future post in which we break down some valuable tips to help YOU improve your BBB rating just like Capital Alliance did.


BBB Anchorman-themed meme, titled:Capital-Alliance-Group-BBB-A-Big-Deal, and captioned: Want a successful and enduring business? Make these BBB standards YOUR standards Want a successful and enduring business? Make these BBB standards YOUR own business standards