7 Tips for Retaining Customers Over the Long Term

Growing your company from a small business into a large one starts with satisfying customers to the point they become loyal.

While loyal customers may only account for up to 15 percent of your entire customer base, they can be responsible for generating as much as 70 percent of your sales.

In other words, a mere handful of customers have the power to potentially make or break your business.

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Is This the Year for You to Get an Equipment Loan?

There comes a time when every business owner is forced to figure out how to pay for new machinery and equipment or renovate or repair older models.

Even when money is plentiful, smart business owners are hesitant to tie up so much cash in large-ticket expenditures. Let’s say a construction business owner bought a new excavator by putting a large chunk of the company’s available cash down. Unfortunately, a week later, there’s an accident on a worksite and lawyers get involved—making it that much trickier to absorb legal expenses because cash is tied up in the excavator.

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Should Your Small Business Website Have a Shopping Cart?

Imagine you own a small retail shop that sells sporting goods. You’re open from 9 to 5 every day of the week but Sunday—standard hours for many small businesses.

Unfortunately, that means that your business is only able to generate revenue 48 hours each week—unless, of course, you have a website that’s optimized for e-commerce.

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Using Restaurant Business Loans to Rock 2018

Everyone in the restaurant business knows how difficult it is to succeed. In fact, four out of five restaurants close within five years of serving their first meal. In large part, this is because margins are relatively low for restaurateurs—to the point where just slightly more than one-third of restaurant owners believe they are in a solid financial position.

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The Impact of Company Layoffs on Your Business

There comes a time in every small business owner’s life when he or she is forced to make some really hard decisions in order to keep the business’s doors open.

Businesses can’t run without cash. When money’s tight, small business owners need to figure out what they can do to ultimately either raise their revenues or slash their cash outflows.

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