Growing your company from a small business into a large one starts with satisfying customers to the point they become loyal.
While loyal customers may only account for up to 15 percent of your entire customer base, they can be responsible for generating as much as 70 percent of your sales.
In other words, a mere handful of customers have the power to potentially make or break your business.
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Imagine you own a small retail shop that sells sporting goods. You’re open from 9 to 5 every day of the week but Sunday—standard hours for many small businesses.
Unfortunately, that means that your business is only able to generate revenue 48 hours each week—unless, of course, you have a website that’s optimized for e-commerce.
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For small-business owners, being incredibly busy comes with the territory.
Unfortunately, there are only 24 hours in a day—and you can’t work all of them. You have to sleep sometime, anyway.
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Whether you sell products or services to consumers or businesses, your company needs to have its own website—it’s as simple as that.
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