Capital Alliance Publishes Pair of E-Books for Small-Business Owners


Screen Shot 2017-12-14 at 10.50.09 AM.pngIndustry Innovator’s New Resources Examine Risks of Using Credit Cards to Fund Operations, Highlight Documention Needed to Secure Loans

Santa Ana, CA—December 13, 2017 —Capital Alliance, an industry innovator that is changing the way small-business lending is done, announced today it is publishing two resources to help small-business owners secure the capital they need to grow their operations. The e-books are available for free download at and

All businesses require capital to cover operating expenses, pursue new opportunities, and make strategic investments. Typically, new small businesses have two options to secure this funding: use their own capital—a process known as bootstrapping—or turn to outside lenders. Many small-business owners can’t finance their operations out of their own pockets and may instead choose to max out credit cards or other personal lines of credit. In its new e-book, Why You Should Never Finance Your Small Business on a Personal Credit Card or Line of Credit, Capital Alliance explores the serious risks of this strategy. Features of the guide include:

  • Five reasons why small businesses need cash
  • Pros and cons of using a credit card to fund small businesses
  • Four reasons why securing a loan from a non-bank lender is a smarter strategy for many businesses

Capital Alliance’s other new e-book, Your Roadmap to the Documents Required for Different Types of Small Business Loans, helps readers navigate the paperwork necessary for small-business owners to apply for a loan. The lending process for these businesses can be complex, but borrowers who have the proper documentation ahead of time can save time and avoid unnecessary headaches. The e-book describes documents required for four different types of loans:

  • Traditional bank loans
  • SBA loans
  • Debt/equity funding from VCs and other investors
  • Non-bank loans

“Without access to cash, it’s impossible for small businesses to grow into large ones,” says Tom Hamilton, Vice President of Marketing for Capital Alliance. “Although small-business owners may be tempted to fund their companies out of their own pockets, they are better off resisting this strategy in most cases. Our new guides explore the options available for small businesses to secure important capital and offer advice for streamlining the application process.”

For more information about these e-books or the services that Capital Alliance offers, visit the company’s website at

About Capital Alliance
The Capital Alliance journey began in 2008 during "The Great Recession" to solve a major problem that small businesses were facing: access to capital. Since then, Capital Alliance has been on a mission to evolve outdated lending models and provide simpler, more efficient ways for small businesses to obtain funding. To date, more than $500 million has been funded to thousands of small businesses. Capital Alliance stays true to its small business roots and has not let success sway its values. For more information, visit